e-schatology:

Thriller – Michael Jackson.  [1984]

[The] Thriller [album] enforced its own reality principal; it was there part of every commute, a serenade to ever errand, a referent to every purchase, a fact of everyday life. You didn’t have to like it, you only had to acknowledge it. 

By 6 July 1984…Jacksonism had produced a the system of commodification so complete that what ever and whoever was admitted to it instantly became a new commodity. People were no longer consuming commodities as such things are conventionally understood (records, videos, posters, books, magazines, key rings, earnings, necklaces, pins, buttons, wigs, voice-altering devices, Pepsis t-shirts, underwear, hats, scarves, gloves, jackets – and why were there no jeans called Billie Jeans?); they were consuming their own gestures of consumption. That is, they were consuming not a Tayloristic Michael Jackson, or any licensed facsimile, but themselves  Riding a Mobius strip of pure capitalism, that was the transubstantiation.  

Greil Marcus, Lipstick Traces 


Leave a comment