Century of the Self part 1 of 4.
This really interesting first part of the documentary focusses around Freud’s development of psychoanalysis and it’s application, primarily by Edward Bernays, in the US to the development of consumerist culture as a way to control the wants and desires of the masses. Most interesting is the way in which big business created a counter-campaign, against Roosevelt’s driven political participation for the citizen, to make synonymic the concepts of successful business, democracy and US-exceptionalism. Undoubtedly the effects of this hyper-constructive propaganda campaign is something which can still be felt today (lolTea Party?).